Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

OOH: Covid casualty or example to other channels? How lockdown transformed the oldest ad format

on Jan 28, 2021 | 0 comments

By Anna Beynon

As the first lockdown dragged past the initial two weeks that we had all prepared for, a fast consensus emerged that OOH was advertising’s biggest Covid casualty.

And yes, the revenue figures don’t paint a pretty picture. That’s all predictable: the majority of the population were staying at home, so ad spend was being pulled from the big outdoor hoardings.

But what’s remarkable is in fact the resilience and agility of OOH, and how the channel innovated its way out of the absolute worst case scenario it found itself in almost a year ago.

So while the nation struggles with being back indoors, Read full story ›

Source: The Drum