By Gillian West

Oriflame Cosmetics has engaged brand design agency ButterflyCannon to redesign the branding and packaging for its expert hair care range, Hair X.

Originally briefed to inject new life into the Hair X brand and draw attention to the product, ButterflyCannon sought to create a pack relevant to today’s hair care routines, with straightforward and trustworthy communications underlined by an air of luxury.

Oriflame Hair Care global brand manager, Lucie Simsova, said of the new look: “We’re really pleased with the new design for the HairX range, ButterflyCannon, have captured the true essence of the brand and have achieved an excellent balance Read full story ›

Source: The Drum