By Gillian West

Paddy Power has launched the ‘Ball of Shame Player of the Year Awards’ with a 30-second TV ad typical of the bookmakers tongue-in-cheek brand ethos.

Airing for the first time during the Liverpool vs Manchester City game yesterday (Sunday 13 April), the ad – created by Crispin Porter + Bogusky – is the fourth and final creative to come from Paddy Power’s ‘Ball of Shame’ campaign, capping off a season’s worth of activity designed to showcase the mad and bad behaviour in top flight football.

Over the last nine months Paddy Power has been unlocking offers and deals for football Read full story ›

Source: The Drum