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Pantene takes on afro hair discrimination with Black Minds Matter and Project Embrace

on Feb 23, 2021 | 0 comments

Pantene has partnered with black mental health organisation Black Minds Matter and afro hair positivity venture Project Embrace to release a new campaign which aims to increase awareness of hair discrimination and common microaggressions in the UK, as well as stimulate long-lasting change to end discrimination against afro hair.

Forming part of the brand’s ongoing Gold Series which launched in 2018, the ‘My Hair Won’t Be Silenced’ campaign – the latest in the series – launched following a research report which looks into the discrimination that people with afro hair in the UK face. The report found that at Read full story ›

Source: The Drum