Pantene takes on afro hair discrimination with Black Minds Matter and Project Embrace
Pantene has partnered with black mental health organisation Black Minds Matter and afro hair positivity venture Project Embrace to release a new campaign which aims to increase awareness of hair discrimination and common microaggressions in the UK, as well as stimulate long-lasting change to end discrimination against afro hair.
Forming part of the brand’s ongoing Gold Series which launched in 2018, the ‘My Hair Won’t Be Silenced’ campaign – the latest in the series – launched following a research report which looks into the discrimination that people with afro hair in the UK face. The report found that at Read full story ›
Source: The Drum