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Pantene urges Japanese jobseekers to let down their hair

on Oct 15, 2018 | 0 comments

By John Glenday

Pantene is encouraging Japanese women to let down their hair while job-hunting as part of a new campaign designed to stimulate discussion about the expectation of many employers for women to adopt the same hairstyle.

‘#Freedom in Job-Hunting’ was borne out of a survey of 1,000 university students by the Procter & Gamble owned haircare brand, which found that many are still being pressured into conformity.

Japanese society is still bound by strict hairstyle rules and dress codes with many fearing to diverge from these standards in order to stave off being judged by their peers and the Read full story ›

Source: The Drum