Scoot over March Madness, the Pedigree “Pup-letes” are here. The dog food and treats brand, along with BBDO NY, created a series of videos around “What does it take to be a Pedigree pup-lete?”
Started in 2016 with the puppy bowl, the brand expanded the campaign with three new videos in 2017 that feature basketball, soccer and racing.
“We choose a variety of sports that our audience could relate to, attracting Pup-lete viewers from different fandoms and markets across the country. While basketball, soccer and racing fans may be different in a lot of ways, everyone can agree on their Read full story ›
Source: The Drum
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