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People told they are 'eating a credit card' every week in new WWF campaign

on Jun 13, 2019 | 0 comments

By Shawn Lim

The WWF has launched a campaign which uses plastic household objects to highlight the amount of plastic that people are ingesting.

The campaign, created by Grey, is based on research by WWF which found people were consuming about 2000 small pieces of plastic every week, equivalent to 5 grams a week, 21 grams a month. According to WWF, 5 grams of plastic is the equivalent weight of a credit card.

A website has also been set up to allow people to take a test based on their diet, and use the study findings to determine their likely weekly plastic consumption.

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Source: The Drum