By Gillian West

Peugeot is kicking off a two-month national roadshow to encourage test drives of its new 308 Hatchback as part of an experiential campaign created by Initials.

Commencing with a soft launch at the Gadget Show on 9-13 April at Birmingham’s NEC, the full experience will then progress around the UK taking in a further five destinations.

Touring major shopping centres ‘Driving Sensations’ aims to challenge perceptions of the Peugeot brand and position the 308 as a contender for the VW Golf, Ford Focus and Audi A3.

Of the activity, Victoria Scargill, manager brand advertising, partnerships and sponsorships at Peugeot said: Read full story ›

Source: The Drum