FMCG giant P&G is seeking out third party tie-ups to innovate its marketing capabilities using its new generation of connected devices, beginning with its latest connected toothbrush Oral-B Genius.
P&G unveiled the latest iteration of its connected device today (22 February) at Mobile World Congress, with global marketing director Stephen Squire, P&G’s global marketing director discussing how it was now seeking third-party partnerships to help evolve its marketing strategy on stage.
The Oral-B Genius range is a connected device, which is also accompanied by an app which owners can download to their smartphones, with the latest iteration of the device employing position Read full story ›
Source: The Drum
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