FMCG giant Procter & Gamble (P&G) is seeking out third party tie-ups to innovate its marketing capabilities using its new generation of connected devices, beginning with its latest connected toothbrush Oral-B Genius.
P&G unveiled the latest iteration of its connected device today (22 February) at Mobile World Congress, with global marketing director Stephen Squire, discussing how it was now seeking third-party partnerships to help evolve its marketing strategy .
The Oral-B Genius range is a connected device and the latest iteration of the device uses position detection technology to help them “brush like their dentist wants them to”, according to Squire. The Read full story ›
Source: The Drum
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