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Pizza Express: what went wrong?

on Oct 9, 2019 | 0 comments

By Rob Sellers

Speculation this week that Pizza Express could go the way of restaurant chains such as Jamie’s Italian has shone a spotlight on the deepening malaise in the UK’s casual dining sector. But it also offers a cautionary tale on the perils for any brand not investing sufficient resources in evolving and re-evolving over the longer term.

Earlier this year, Pizza Express revealed a pre-tax loss for 2018 of £55.8m (40% bigger than the loss suffered the previous year) despite also reporting a rise in sales and turnover at the end of April. Then it reported underlying profits falling 7.7% to £32.4m Read full story ›

Source: The Drum