By Hannah Bowler

We catch up with newly appointed marketing director Dee Bulsara to hear how she’s bringing a fresh set of eyes to the meat alternative company’s attention-grabbing stunts.

This has made quite the name for itself as a master of stunt advertising, ‘sponsoring’ the Leicestershire town of Quorn and tricking an Italian food show into thinking its plant-based products were artisan meats.

Now, co-founders Andy Shovel and Pete Sharman are putting some meat on its marketing strategy, bringing in Dee Bulsara as its first-ever marketing director as the business gears up for its biggest year of ad spend.

A former Sainsbury’s and Read full story ›

Source: The Drum