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Playboy joins digital newsstand Readly as it looks to entice new readers

on May 3, 2016 | 0 comments

By Jessica Goodfellow

Playboy magazine has joined digital newsstand Readily as it looks to broaden its reach after a ban on female nudity on its pages seemingly knocked circulation figures.

The magazine is set to join Readly with immediate effect. Readly offers consumers digital access to a range of 520 UK magazine brands as well as international titles through an all-you-can-read subscription model.

The iconic title makes its bow on the UK platform as part of a wider attempt to reinvent itself for younger readers. Despite its fame, the title has struggled to maintain its relevancy in a market that has become increasingly Read full story ›

Source: The Drum