By Charlotte McEleny

Pokemon Go’s innovation came from real people and the real world, rather than the technology, said Pokemon Go senior product manager Tatsuo Nomura.

Speaking at Spikes Asia this week, Nomura said: “When we design these games, our focus is not making the game but how Ingress agents and Pokemon trainers are people in the real world and that is our innovation.”

He explained that Niantic, which developed Pokemon Go and its predecessor Ingress, had a purpose to ‘take people outside’ and that was expressed via three core goals for its products; explore, exercise and socialise.

He also revealed that the idea around Pokemon Read full story ›

Source: The Drum