By Gillian West

The Post Office is to stage a ’24 Hour Property Challenge’ exclusively within a Channel 4 ad break starting Monday 14 April.

Teaming up with Channel 4 property presenter Amanda Lamb the TV campaign features three home finance and property related challenges in a series of fast turnaround ads, with each challenge tackled in less than a day and played out within ad breaks across the week.

The activity forms part of the Post Office’s ‘Handled with Care’ marketing push which seeks to highlight its financial service offering and product range which includes mortgages and savings.

The three challenges featured Read full story ›

Source: The Drum