Brand purpose is everywhere. It’s the advertising industries favourite flavour of the past few years. Shifting through the masses of campaigns that brands are throwing out into adland can seem like an arduous task, particularly finding the ones who are putting their mouths where the money is.
That is why The Drum has brought together, for the annual Social Purpose Awards, a panel of industry experts featuring Hubbub, War Child UK, Pride London, Emily de Groot Ltd, Tony’s Chocolonely, Shelter, Facebook, Coppafeel, Unilever, Water Aid, JWT and Glimpse. The panel will be looking for those who drive Read full story ›
Source: The Drum