Privacy concerns stand in the way of AI personalization in experiential marketing
AI offers exciting opportunities in the field of experiential marketing, says Joe Janepinto of Jack Morton. But brands must first win consumers’ trust.
As artificial intelligence (AI) enters a more normalized phase of the technology hype cycle, consumers are beginning to see real benefits from its use in brand experiences – though not without concerns about the potential risks the technology poses.
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Source: The Drum
