Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

'Privacy is a red herring' Marketo CMO Sanjay Dholakia talks personalisation, engagement and ad blockers

on Mar 1, 2016 | 0 comments

By Laurie Fullerton

At the forefront in marketing automation solutions, the San Mateo, CA company Marketo has maintained its status as a leader in engagement and personalized marketing for the past ten years. While Marketo basically markets its products to marketers themselves, its success in selling personalization and engagement platforms to its customers has given it a unique position in a crowded field. As its customers drive engagement with prospects, customers, and leads, enabling a marketer to market across all channels, Marketo is increasingly becoming a vast eco-system setting the pace in a dense marketing nation.

Marketo has an impressive list of clients Read full story ›

Source: The Drum