Protein World, the divisive brand responsible for last year’s infamous ‘Beach Body Ready’ poster, has upped the ante, preparing to launch a TV ad to an international market.
The move to TV follows the weight-loss supplement firm causing widespread anger in 2014 with a London Underground ad which inspired guerrilla ads from protestors and a petition which mustered 71,111 signatures calling for its removal.
Ultimately the Beach Body Ready slots were deemed not to body shame women in the eyes of the Advertising Standards Agency (ASA) investigating the slot after 378 complaints.
The latest ad was shared on Twitter by Read full story ›
Source: The Drum
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