By John Glenday

Global creative agency Publicis has partnered with start-up specialists The Trampery, to open a new innovation centre at London’s Tech City.

Publicis Drugstore is designed to facilitate collaboration between multinationals and high-growth enterprises the centre will run a range of initiatives from ‘supper clubs’ and ‘meet the makers’ workshops, to coding classes, hackathons and managed incubator programmes.

Arthur Sadoun, CEO of Publicis Worldwide, said: “Publicis introduced the American Drugstore concept to France in the fifties, because we were struck by how consumers benefited from having different businesses together under one roof. Today, this same premise underpins our new innovation offering, so it Read full story ›

Source: The Drum