Publicis Groupe may have publicly pulled out of Cannes Lions this year, but it will still have close to 90 staff in and around next week’s advertising festival and almost 400 campaigns entered into the awards.
Chief executive Arthur Sadoun, who masterminded the decision to pull out of the event this summer, has also accepted an invitation by organisers to make an appearance on its main stage.
Clients and partners such as production companies are footing the bill for 398 pieces of work by Publicis agencies to be submitted into the Lions during its self-imposed Cannes exile.
The holding company insists, Read full story ›
Source: The Drum