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Putting the ‘i’ in advertising: Why creative should be personal, purposeful & in print

on Aug 4, 2021 | 0 comments

By Jenni Baker

Emma Bentley

“Be the change that you wish to see in the world”. The famous quote attributed to Mahatma Ghandi is as true for advertisers today as it is for the next generation of creative student talent coming through the ranks. They want to see positive change – and that is what’s driving their creative ambitions towards more human, personal advertising that reflects the expectations of the new consumer.

Despite the anxiety and mental strain experienced by student graduates completing their final year degree courses during a global pandemic, many have turned these challenges into an opportunity to showcase their Read full story ›

Source: The Drum