By Jennifer Faull

Clear Channel CEO, Bob Pittman, has said marketers need to revise their media mix and give more consideration to radio, which he said is a medium largely overlooked despite its “incredible return”.

Speaking at the Festival of Media, Pittman continued: “Radio has done a terrible job of marketing itself,” and added by saying that it performed a “unique function” especially as consumers continue to move on to mobile devices.

“In this mobile world, these outdoor and radio businesses that we have are the sweet spot,” he explained, saying that TV advertisers are beginning to recognise that they’ve been Read full story ›

Source: The Drum