Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Reaction to IAB mobile ad spend surge: Geometry Global, Jam, Marin Software, Maxus, Nimbletank, Sony Mobile, Summit

on Apr 8, 2014 | 0 comments

By Angela Haggerty

Fresh figures from the Internet Advertising Bureau have shown digital ad spend specifically on tablet rocketed by 400 per cent in 2013, while spend on mobile advertising almost doubled to take the figure just over £1bn. All in all, advertisers spent a record £6.3bn on internet and mobile advertising in 2013, up by 15.2 per cent from £5.45bn in 2012.

The Drum caught up with some industry experts to find out what the surge in mobile means for brands and business.

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Source: The Drum