Advertisers are facing a big dilemma this festive season: acknowledge the reality of 2020’s Covid Christmas, or whisk viewers off to a pandemic-free alternative universe. To figure out how to deal with the other C-word, we asked strategist and Harbour partner Kevin Chesters to dive into this year’s Christmas creative and tell us who did it best…
Merry Christmas everybody. A bit like policemen getting younger or the fireworks starting in August, it does seem that the Christmas ad season starts a little earlier every year. Even a year like this one.
There seems to be two very clear approaches when Read full story ›
Source: The Drum
Industry News
