Reebok UK has appointed recently-founded R1 Digital Media to drive online promotion of the brand’s new look, with the aim of increasing traffic and boosting online and offline sales.
Launched in April, Cheshire based R1 Digital has created a range of “content focused experiences” designed to increase real-world footfall into Reebok stores and their motivational FitHubs.
R1 Digital will be responsible for the UAT testing of the website, as well as designing email marketing templates and FitHub landing pages.
The agency has also created online advertising for Reebok UK’s Sports Relief campaigns and has regular contact with global Reebok teams in the USA Read full story ›
Source: The Drum
Industry News