Experiential marketing’s time has come. Changing retail conditions, a younger generation that prioritises experiences above physical acquisitions, and widespread availability of new technology are all contributing to experiential marketing climbing brands’ list of priorities. To determine what the future of experiential marketing will look like, The Drum invited members of The Drum Network to a roundtable discussion to explore the evolution and endgame of experiential.
The rise and fall of the gimmick-as-experience industry, whether that was painting a monument a virulent colour or floating a statue down the Thames, has led to a marketing industry that is older and wiser about Read full story ›
Source: The Drum