By Thomas Hobbs
As a new decade starts, Xandr, AT&T’s advertising company, in partnership with The Drum, took to the streets to ask British consumers about the current state of digital advertising, and how they hope it evolves in the years ahead.
According to Daniel Clayman, VP and Managing Director of Northern Europe at Xandr, consumers are now “content rich but time poor.” Driven by the rise in smart phones and Over-the-Top or “OTT” services, consumers are watching more digital content than ever, across multiple screens. This fragmentation of viewing habits brings a new challenge for marketers: finding and keeping consumer attention.
Source: The Drum