Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Riot Games says it'll accelerate during Covid-19 to bring joy through gaming

on Jun 29, 2020 | 0 comments

By Shawn Lim

Riot Games says the difficulties faced by the Coronavirus pandemic has brought out the best in its business, as it commits to game launches and accelerates activity to bring “a little bit of fun” to people in tougher times.

Having publicly made a commitment in October 2019 to launch games this year, as part of its 10 year anniversary, Riot pushed ahead with launching Runeterra and Valorant in the midst of the Covid-19 pandemic. It was launching games as countries went into lockdown and brands stopped paused their marketing activities. Another game, the League of Legends: Wild Rift, is also Read full story ›

Source: The Drum