AG Barr’s fruit juice brand Rubicon is asking the public ‘are you ready to mango?’ in a new campaign created by Pulse.
The campaign urges drinkers to take a creative photo of themselves with a can, carton or bottle of Rubicon and share it on social platforms using the tag #readytomango, for the chance to win a pool party weekend in Brighton.
Pulse creative director Magnus Thorne said: “This has been a great campaign to work on – and really brings together the best of strong creative and brand thinking, with engaging user-generated content and promotional smarts. Add to that a genuine Read full story ›
Source: The Drum
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