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Samsung imagines how Leonardo da Vinci might have used a smartphone

on Aug 31, 2022 | 0 comments

By Amy Houston

What do Leonardo da Vinci and a cat have in common? Both feature in Samsung’s latest campaign to promote its foldable smartphones: Galaxy Z Flip4 and Galaxy Z Fold4.

In ‘The Art of Multitasking’ viewers go on a satirical history lesson about how the Italian polymath could have conceived and crafted his Vitruvian Man drawing if he had a smartphone. The ad is set to the upbeat soundtrack Don’t Stop Me Now by Queen.

The second spot, titled ‘Your Crew in Full View,’ sees a feline friend who is intent on taking the best selfie after watching his owners do the same Read full story ›

Source: The Drum