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SAP gives AI hype a reality check in new video spot

on Dec 8, 2023 | 0 comments

By Webb Wright

The new ad, created by BBDO, seeks to refocus attention away from the flashiness of AI and towards the technology’s practical business applications.

Generative AI exploded onto the cultural scene in 2023. Many of us oohed and aahed at its ability to create fluid prose, generate photorealistic images, and write code, among other uses. The sudden rise of the technology – sparked in large measure by the November 2022 release of ChatGPT – has caused many people to reconsider their understanding of the power and peril presented by AI.

With AI hype in full swing over the past several months, brands Read full story ›

Source: The Drum