Schwartz encourages public to feel flavour in sonic poster that plays music via mobile device
In the latest phase of the Schwartz campaign, Feel Flavour, a Bluetooth-enabled ‘sonic’ poster that, when touched, plays music via a mobile device has been created.
The latest execution of its Sound of Taste campaign by Grey London looks to promote Schwartz Flavour Shots thought the poster, which uses ‘touch sensitive’ inks to turn the surface area of the paper into an interactive interface.
“We’ve basically created an app that’s made out of paper. Pair the poster with a smartphone or tablet via Bluetooth, and your device effectively becomes a mobile speaker. 16 different herbs and spices have been translated into Read full story ›
Source: The Drum
