A Scots pro-union Better Together campaign ad, aimed at the ‘undecided women’ demographic, has been ridiculed online for being sexist and as a result spawned hordes of sarcastic and critical comments on Twitter.
The ad, ‘The woman who made up her mind’, aired on the BBC and STV, has received over 20,000 views on YouTube.
The Better Together campaign account, which uploaded the video, has now disabled the comments function.
Commentators disliked the ad, which was uploaded on Tuesday so much, the accompanying hashtag ‘#PatronisingBTLady’ saw substantial usage in the UK.
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Source: The Drum
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