Sherlock Holmes and the curious UK consumer – marketers should take note
By Staff Writer
Huw Griffiths, global chief performance officer at UM, presents the results of the agency’s Power of Curiosity study.
In today’s pop culture canon, the character who most embodies curiosity is the sleuth Sherlock Holmes. It seems there’s been a Sherlock revival of late, including a series of films and the US show Elementary. Yet the Holmes who dominates discussion in most homes comes from the homeland of the character himself, in the form of the brilliant BBC drama Sherlock. The show has been a tour de force, showing no sign of slowing as it wraps up its third series with an Read full story ›
Source: The Drum




