By John Glenday

LA-based social advertising software firm SHIFT has announced the appointment of Kate Burns to spearhead the firm’s expansion into the UK and European markets.

The former AOL Europe CEO and Google director will be tasked with driving local adoption of SHIFT’s Open marketing Cloud, a tool for providing planning, advertising for analysing social marketing campaigns for the likes of Facebook, LinkedIn and Twitter.

James Borow, co-founder and CEO of SHIFT, said: “Expanding our international footprint and the solutions we provide marketers is one of our top priorities. Global advertisers are challenged with driving the right message to the right audience at a Read full story ›

Source: The Drum