By Phil Townend
It’s a tense time for publishers.
On average, desktop traffic is declining in favour of mobile. Using the US as an example, 63% of online traffic comes from smartphones and tablets, which means that desktop display traffic, currently sold via a direct sales team and SSPs is also declining. On the face of it, that might not sound like a big deal. It’s not like people are giving up the internet, they’re just consuming more content on their phones. So what’s the problem?
The problem is that the online advertising landscape is changing. Recent headlines made by Apple about Read full story ›
Source: The Drum