By Noel Young

It’s not the sort of advertising boom you might expect in one of the hottest spots for technology on earth. But, as Bloomberg reports, some of the most expensive property in Silicon Valley these days is about 14 feet high, 50 feet wide and overlooking the highway: Billboards!

And the stars are not always the glamorous types you might expect to find on billboards elsewhere: they can be techies. It’s all part of the drive to attract talent.

Demand for a billboard along Highway 101 between San Francisco and San Jose, which billboard sellers refer to as the Read full story ›

Source: The Drum