Singapore Airlines (SIA) and Malaysia Airlines (MAS) have joined forces to share revenue on flights between Singapore and Malaysia and expand codeshare routes.
As part of the agreement, SIA and MAS plan to operate flights between Singapore and Malaysia which will see the carriers – which split out from Malaysia-Singapore Airlines in 1972 – coordinate flight schedules, offer joint fare products, align corporate programmes, explore tie-ups between their frequent-flyer programmes and share revenue on such flights.
The partnership will also entail joint marketing activities to boost long-haul tourism to Malaysia and Singapore, including the potential development of airpasses.
The agreement, which Read full story ›
Source: The Drum