By Gillian West

Škoda is looking to connect cycling fans to the sport they love by bringing the biggest cycling event in the world, Le Tour de France, to the masses with a digital campaign from ais London.

Fantasy cycling game ‘Your Team’ invites fans to create a team of nine riders to take on Le Tour, based on all of the cyclists taking part in the tour from Mark Cavendish, Chris Froome and more.

Players will then compete at each stage of the tour to get their hands on prizes including a VIP trip to next year’s Tour as well Read full story ›

Source: The Drum