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Slash Football on monetising content escapism for the YouTube generation

on Feb 20, 2017 | 0 comments

By Seb Joseph

Falling somewhere between Copa90 and Sport Bible, Slash Football claims to be the biggest channel of its kind and has its sight sets on using its unique brand of irreverent escapism to convince advertisers to fund its expansion.

The fast-growing broadcaster has managed to cut-through the gaggle of football-related memes, gifs and videos – and timing could be everything behind its success.

In the wake of (another) underwhelming tournament from the national team, Slash Football relaunched itself last July as a “distraction from the bleak reality of life” and has since seen its audience grow by 50% (albeit from a small base). Read full story ›

Source: The Drum