Toys are travelling across the world to get to Smyths Toys Superstores in this new created by TBWA Manchester.
The agency has sought to establish the retailer as the go-to destination for toys in the run up to Christmas in this creative, having been challenged to make a campaign bigger than last year’s.
Dryden Geary, marketing manager for Smyths Toys Superstores, said: “Last year’s campaign set a new bar in toy advertising, which helped us to become the fastest growing toy retailer in the UK & Ireland. This year TBWA Manchester has succeeded in creating a bigger and better Read full story ›
Source: The Drum
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