Whitworths, a leading UK supplier of dried fruit, nuts and seeds, is to launch a new campaign for their snack range of Whitworths Shots.
Created by Chapter, the London-based outdoor campaign will run across 48-sheets, digital 6 sheets and digital escalator panels.
Phil Gowland, marketing director at Whitworths, said: “The on-the-go healthy snacking sector has seen phenomenal year-on-year growth and it’s a natural place for us to compete in. Chapter instantly understood what we are trying to achieve with this brand and presented a number of campaigns that would help us successfully support these ‘Good-Natured Little Snacks’.”
Ricky Neault, director at Chapter, said: Read full story ›
Source: The Drum
Industry News