By Shawn Lim

Snapchat‘s parent company Snap has announced plans to open its South East Asia office in Singapore to boost its presence in Asia Pacific.

Australia is the platform’s biggest growth market in APAC; Snap claims more than 5.4 million users can be reached over a multi-week Snap Ad campaign in the Oceanic country. The country is also where the platform’s APAC headquarters sits.

India comes in a close second with over 6 million, then New Zealand with over a million, over 600,000 in Indonesia and over 400,000 in the Philippines.

Snap’s senior director of creative strategy, Jeff Miller, previously told Read full story ›

Source: The Drum