Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Snickers, Skittles and Mr. Clean dominate pre-game buzz

on Jan 31, 2017 | 0 comments

By Lisa Lacy

Over the past month, there have been more than 75,000 posts on social media specifically about Super Bowl ads, but more than 50% — or 40,000 — have been posted in the past week. That’s according to analysis by social data intelligence company Talkwalker, which also said Snickers has been mentioned 5,046 times, Skittles has been mentioned 4,444 times and Mr. Clean 4,278 times in the last seven days.

In the past 24 hours in particular, Talkwalker said no company has been mentioned more than Skittles, which has seen more than 3,000 posts about <a target=_blank Read full story ›

Source: The Drum