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So you’ve had a bad year: advice for Facebook, Volkswagen and other beleaguered brands

on Dec 19, 2018 | 0 comments

By Jon Tipple

The clouds of corporate scandal that continue to cast shadows over Facebook might be obscuring a wider problem that could be even harder to solve: some of the best-known brands in the West are showing worrying signs of losing their way.

Every two years the FutureBrand Index asks an informed group of 3,000 people all over the world to gauge how well positioned the world’s 100 biggest companies are for future success. The brands in this year’s index that are setting off alarm bells include household names such as Walmart, Roche, HSBC, Facebook, Oracle, Unilever, IBM and VW.

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Source: The Drum