Soccer Aid 2014 to kick off with multi-format marketing campaign
Soccer Aid 2014, the charity football match, is set to take place on 8 June, and is being promoted through a multi-format marketing campaign created by Media Agency Group.
The game in Manchester is set to be promoted through taxi advertising, a 96 sheet billboard, six and 48 sheet billboards and a digital screen at Manchester’s Piccadilly Gardens.
Media Agency Group CEO Lee Dentith, said: “Soccer Aid is for a fantastic cause and we are thrilled to be working to promote the 2014 match throughout Manchester. Using such a range of advertising media across the city means full reach to a vast Read full story ›
Source: The Drum
