Social coming of age, real-time marketing and ibeacons: Jerry Daykin, global digital director for Mondelez talks the future of marketing
Social is really coming of age, real-time marketing sometimes gets distorted and consumers are using mobile more than marketers know how to reach them on it, according to Jerry Daykin global digital director for the Mondelez account at Dentsu Aegis Network.
Speaking at the The Drum Marketing Awards judging, for which he is a judge, Daykin – previously European social media manager for Mondelez – said that there are lots of exciting examples in the marketing industry and that one of the key trends for 2014 is real-time marketing.
“There is definitely a huge trend about marketers trying to do more real Read full story ›
Source: The Drum
