By Ishbel Macleod

Social media will not win the next election, a panel at Social Media Week London has ruled, with the indyref result being held up as the proof.

James Morris, vice president and London director of Greenberg Quinlan Rosner Research, said of the theory that social would decide the winner “there is no way that you can say ‘this is the thing that won the election’. Social media will help decide the next election, but so will hundreds of other things.”

He was speaking on a panel moderated by Adam Mack, EMEA chief strategy officer at Weber Shandwick, with MP Tom Brake and Read full story ›

Source: The Drum