Sodastream is the latest brand looking to cash in on the craft beer trend by launching a home made beer system that works in a similar way to its fizzy drinks machines.
Named the Beer Bar, the at home system uses sparkling water and a unique beer concentrate to create a home crafted beer. The first drink out of the Beer Bar is the Blondie, which contains 4.5 per cent alcohol by volume, the average level found in most global beer brands.
“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” Read full story ›
Source: The Drum
Industry News